JNY is a Swedish children's clothing brand founded in Åre 2005.
A winter day in Åre, a hobby became a business and a dream come true. From the very beginning our focus has been on designing and manufacturing sustainable high quality children's clothing in design, material, sewing and fit. The company's headseat is still in Åre and it is here our skilled designers get their inspiration to create the clothes and fabrics.
We think kids want to be kids and not small adults. Therefore, clothes for children should be beautiful, playful and made with utmost care in all joints. Our aim is not that all adults will like our clothes without all the children to love them. Each collection of printed patterns can be combined with our single colored collections.
”Our ambition is to constantly create beautiful prints that appeals to kids in four yearly collections. We believe that kids want to be kids and not small adults. Let kids be kids.”
Malin Käll, designer JNYkids